About us as a company
We are Lunga Vita Oy, a completely new type of sustainable consumption company and community that invites everyone to join. We want everyone to be able to be part of the change of more sustainable consumption and influence the world one piece of clothing at a time. Our mission is to make responsible dressing a happy and easily accessible option.
Our creative sewing room is a place where old clothes get a new life, and the store offers unique, responsibly produced products. We want to offer our customers the opportunity to be at the forefront of sustainable consumption with joy and ease, while reducing textile waste at the same time. Lunga's team encourages creativity and reuse.
The purpose of the competition
We want to spread the good news of upcycle clothes in line with our values and offer skilled creatives the opportunity to realize their dreams of their own clothing collection.
Whether you are a young creative designer at the beginning of your career or a more experienced creator, the most important thing for us is that you have the same values about responsible consumption and the importance of the circular economy. You have a dream of your own collection and a desire to develop as a designer. You are ready to develop your skills and want to receive professional sparring in your work.
The goal of the competition is to design a wonderful clothing collection using mainly recycled and surplus materials and to highlight new designers and support them to gain visibility and recognition. We want to see inspiring ideas and creative solutions that inspire others to make sustainable choices in the world of fashion. The goal is commercial and consumer-friendly products with the right touch of personality. The target group for your collection is your choice. The collection must be feasible taking into account commerciality, pricing and product manufacturing in the future as well. The best three of the competition will be awarded.
Competition prizes
The winner of the competition will have the opportunity to have the Upcycle collection for sale in our first store in the best shopping location in the center of Jyväskylä, and in the future, if desired, also in our international online store. The winner will receive €1,000 in material purchases for the realization of their collection . In addition, the winner will receive the best help in developing their own brand from Brande, Finland's leading business design agency.
Those who reach the second and third place in the competition will receive €500 for material purchases of their collection and the opportunity to offer their collection for sale in our store.
We are also interested in cooperation with other participants, whether you are in the prize positions or not.
The most important factors affecting the selection of the winner:
- Creative and effective use of recycled or surplus material that can be clearly demonstrated
- Attractiveness, commerciality and pricing of the collection
- Understanding of the high-quality technical implementation of the products
- The possibility to implement the products effectively in the future, either by yourself or by other factors
- The designer's insights, ideation and own style
- A stylish and high-quality package for a selected target group
The number of products in the collection can be chosen by the participant himself, but at least three products.
You can make prototypes of the products you choose in the way you want, or alternatively you can present the collection by other means as realistically as possible.
Date of the competition, return of competition entries and contact information
The competition starts now and the photos/videos and the written part of the competition entries must be returned by Sunday 18 August 2024 at 22:00 to the email niina.friman@lunga.fi
The winners will be announced on Friday 6 September 2024 by 20:00.
Jury members:
Sanna Nieminen , entrepreneur Lunga Vita Oy
Eija Tanninen-Komulainen , executive director of Kuopio Academy of Design, executive director of Design Union
Emilia Gädda , Suomen Tekstiili & Muoti ry
Minna Cheung , LAB, Design Institute
Bella Forsgrén , Member of Parliament
Ari Lehto , Brande Oy
Niina Friman , chief operating officer, Lunga Vita Oy
Copyrights and publication and usage rights
The organizer of the competition has the right to all entries submitted to the competition.
The participants also agree that the competition organizer has the right to publish pictures of the competition entries and related texts without separate permission. This right includes publication on the competition's website, social media, marketing materials and other contexts where the competition works are to be presented. However, participants retain their copyright to their competition entries and can use them for their own purposes after the competition is over. The organizer of the competition undertakes to respect copyright and mention the authors whenever the competition works are used in publications. Participants agree to the aforementioned conditions.
We reserve the right to make changes.
Lunga Vita has a desire and a strong desire to continue working with the participants and the desire to enable visibility for the designers who participated in the competition and, if possible, also to take collections for trial sale in the store and/or online store.
Are you ready to create the fashion of the future? Participate now!
Best regards,
Lunga's team